For experienced women who already sell
You already sell. Your brand just doesn't show it yet.
One-on-one consulting to find what you can't see in your own business, and build the offer, message and plan to take it to market on your own.
Application required. The first conversation is free.
The problem
Good at what you do. Invisible where it counts.
Your clients love your work. They come back. They refer friends. And still:
- Your brand looks like everyone else's: same photos, same words, same promises.
- Your income depends on referrals and on how many hours you can give.
- You know there's a bigger offer inside what you do. You just haven't built it.
- You've bought the courses. Alone, it keeps getting pushed to next week.
That's the blind spot. you can't see it from inside
You don't have a talent problem. You're too close to your own business to see what a fresh, experienced eye sees in minutes.
What changesA strategic route, built by hand: from where you are today to where you want to go, with every decision made along the 8 weeks.
Out of the operational
We separate what truly matters from what only eats your time, energy and money.
Priced with confidence
You put a clear price on what you know, and stop undercharging for it.
One voice, everywhere
What you say, to whom, and how: aligned across your business and said the same way every time.
AI on your routines
We put AI tools to work on the repetitive parts, so your week stops running you.
How it works8 weeks, one 90-minute private session a week
For 8 weeks, I'm the CEO in your corner. I look at the whole picture, ask the questions you can't ask yourself, and we decide together. Then the decisions are yours.
Blind Spot: a 360° x-ray
A complete x-ray of where you are today: what you've bought, tried and stopped, what actually sells, where you got stuck, and what you've stopped seeing. By the end of week 2, you know what's worth building first. The rest of the process is building it, together.
- Week3
Opportunity and audience
You choose the commercial opportunity and the audience to focus on.
- Week4
Positioning
Clear positioning and value proposition: who you help, with what, and why you.
- Week5
Offer
A structured offer, with format, scope and starting price.
- Week6
Message and materials
Your message, presentation and essential materials, built with practical AI support.
- Week7
Market
A plan to promote your offer and start your first sales conversations.
- Week8
Adjust and continue alone
We adjust based on what you've heard from the market, and you leave with a plan to keep going without me.
6 launch spots. Application required.
Who it's for
This is for you if
- You've been selling something (service, product or expertise) for six months or more.
- You've invested in courses or programs and still don't have a path that works.
- You make your own decisions and can invest without anyone's approval.
- You can give 2+ hours a week between our meetings.
This is not for you if
- You want someone to do it all for you.
- You haven't started selling yet. Start with the free workbook.
- You're looking for guaranteed income or quick results.
- You're mainly looking for emotional support or motivation.
Who I am
I'm Mirlene Souza. Brazilian by nature. Business-minded everywhere.
For over 25 years, I've built businesses and brands across Brazil, Dubai, Angola and South Africa: a sewing workshop in São Paulo, a dance school, catering in Dubai, a restaurant and café in South Africa.
I know what it's like to be good at the work and still run out of hours. I built my own online platform for pastry courses and e-books. I set up online structures for other professionals. And I was once hired to build a brand. The founder liked the result so much she invited me in as a partner. Today that brand is mine.
I don't teach from theory. I teach what I've had to do on a Monday morning with a full inbox.
Some of my best business education came with a payroll, a customer waiting and money on the line.AI where it saves time or makes money. Nowhere else.
What clients say
Working with Mirlene is a bit like having a borrowed CEO: someone who steps into your business, looks at the whole picture, asks the questions that need asking, and helps you separate what really matters from what's only draining your time, energy and money.Ana Claudia MouraWellness & spa brand owner · South Africa / Spain
If you want to build a highly desirable brand and a predictable growth engine, Mirlene is the right person.Rafael KaratoTechnology services company · Brazil / Portugal
She delivered well ahead of the deadline, and the final result exceeded all my expectations.Jesué SantosOwner, Origen Supplements · Supplements & food
Not ready to apply? Start here.
The One Worth Building
A free workbook: choose one idea, test it with five real conversations, and decide with evidence instead of a feeling. About 60 to 90 minutes, plus one week for the conversations.
Get the free workbookThe Table
Pull up a chair. Join The Table.
A free community for women who already sell. A quick fix you can apply in 10 minutes, honest strategy, and first access to the consulting spots. Plus an invitation to our WhatsApp group.
You're in. Welcome to The Table.
Join the WhatsApp groupQuestions
Is this a course?
No. It's one-on-one consulting, built around your business, with a deadline. You leave with things done, not videos watched.
Do you guarantee results or income?
No. Results depend on how you put the work into practice, and I won't promise what isn't in my hands. What I do commit to: for 8 weeks, you won't be doing this alone. You'll have a CEO with 25 years of experience in your corner, fully focused on your project. That makes the path clearer, more objective and a lot less lonely. The rest, we build together.
Do I need to be good with technology or AI?
No. We use AI in simple, practical ways, and I show you exactly how. If you can send an email, you can do this.
I'm busy running my business. Will I have time?
Most of the work happens during our sessions, so it doesn't pile up. Between them, plan on about 2 hours a week.
Do I need a big audience?
No. You need clients and experience. We work with what you already have.
How much is it, and how do I apply?
US$1,800 for 8 weeks (2 × US$900, or US$1,600 if paid upfront). This is the launch price, for the first 6 spots, and it will go up afterwards. See the details and apply.
Ready for your next step?
Tell me where your business is today. I'll tell you which path makes sense.
Talk to me on WhatsAppNo pressure. A real conversation, with me.
Waiting has a price too
You don't need more time to think about it. You need someone to build it with.
Every month your brand looks like everyone else's, clients compare you on price. Every month your income depends only on your hours, it has a ceiling. Clarity is one conversation away.
Apply for 1:1 consulting