A workbook for women in business
The One Worth Building
Choose one idea, test it with five real conversations, and decide with evidence instead of a feeling.
Three stations. One decision.
01
Dump
Get everything you know out of your head and find what people already ask you for.
02
Choose
Score three ideas with evidence, not enthusiasm, and write your one sentence.
03
Prove
Talk to five real people before you build anything. Then read the answers: green, yellow or red.
Why I made it
I am Brazilian and have spent 25+ years building businesses on three continents. The order of the steps matters more than the tools: a plan on paper comes before a logo, a feed or an ad.
This workbook is that first part. It will not promise you money. It will tell you, early and cheaply, whether an idea deserves your time and your money.
Mirlene