For experienced women who already sell
You can be very good at what you do and still struggle to explain why someone should buy it.
An 8-week one-on-one consulting process to find what you can't see in your own business, and build the offer, message and plan to take it to market on your own.
For 8 weeks, I'm the CEO in your corner. Then the decisions are yours.
Application required. The first conversation is free.
The problem
You've done the courses. You've joined the programs. You have a notebook full of offer ideas, a sales page you've started three times, and a different answer every time someone asks what you do.
It isn't a knowledge problem. You're too close to your own business to see it: a skill you take for granted, an offer that no longer fits, an opportunity buried under ten other ideas.
That's the blind spot. you can't see it from inside
A course can't see it, because a course was made for thousands of people. Not for your business.
What this is, and what it isn't
This is
One-on-one consulting, built around your business, your market and your next decision.
This is not
Another course, a group programme, generic content, or motivation.
I won't hand you a formula. We'll look at what you have, decide what's worth building and what to leave aside, and build it together.
For 8 weeks, I'm the CEO in your corner. I look at the whole picture, ask the questions you can't ask yourself, and we decide together. Then the decisions are yours.
How it works8 weeks, one 90-minute live session a week
Every session is one-on-one. For an hour and a half, my attention is 100% on your business. Not on a group, not on a template. On yours.
Blind Spot: a 360° x-ray
A complete x-ray of where you are today: what you've bought, tried and stopped, what actually sells, where you got stuck, and what you've stopped seeing. By the end of week 2, you know what's worth building first. The rest of the process is building it, together.
- Week3
Opportunity and audience
You choose the commercial opportunity and the audience to focus on.
- Week4
Positioning
Clear positioning and value proposition: who you help, with what, and why you.
- Week5
Offer
A structured offer, with format, scope and starting price.
- Week6
Message and materials
Your message, presentation and essential materials, built with practical AI support. We also look at where AI can help in your daily routine.
- Week7
Market
A plan to promote your offer and start your first sales conversations.
- Week8
Adjust and continue alone
We adjust based on what you've heard from the market, and you leave with a plan to keep going without me.
What you take with you
- The commercial opportunity you chose and your priority audience
- Clear positioning and value proposition
- A structured offer with format and starting price
- Your message, presentation and essential materials
- A plan to promote, test and start selling
- Practical use of AI in your business, at your level
- The ability to keep building on your own
Support between sessions
WhatsApp, 8am to 6pm SAST, seven days a week
Support covers questions and adjustments related to the work we're doing together.
Who it's for
This is for you if
- You've been selling something (service, product or expertise) for six months or more.
- You've invested in courses or programs and still don't have a path that works.
- You make your own decisions and can invest without anyone's approval.
- You can give 2+ hours a week between our meetings.
This is not for you if
- You want someone to do it all for you.
- You haven't started selling yet.
- You're looking for guaranteed income or quick results.
- You're mainly looking for emotional support or motivation.
Who I am
I'm Mirlene Souza. Brazilian by nature. Business-minded everywhere.
For over 25 years, I've built businesses across Brazil, Dubai, Angola and South Africa, and helped clients shape their brands and strategies. Different countries. Different markets. Always the same question: what makes people choose you?
Working across countries and markets has sharpened my ability to recognise opportunities and turn experience into business value. Often, that value is already there. It just needs a clear direction.
Today, I help experienced women turn what they know into an offer people understand, want and are willing to pay for, with clear strategy, smart marketing and practical AI.
You've got the experience. Let's put it to work.
What clients say
Her knowledge and strategy turn into performance across the whole business.Ana Claudia MouraWellness & spa brand owner · South Africa / Spain
If you want to build a highly desirable brand and a predictable growth engine, Mirlene is the right person.Rafael KaratoTechnology services company · Brazil / Portugal
She delivered well ahead of the deadline, and the final result exceeded all my expectations.Jesué SantosOwner, Origen Supplements · Supplements & food
Investment
US$1,800
for 8 weeks, paid as 2 × US$900
or US$1,600 if paid upfront.
Launch price, for the first six women I work with. It will go up afterwards.
Not sure after the first two weeks? You can step out during weeks 1–2. The terms are in the agreement.
Apply nowHow to apply
- Fill out a short application (about 5 minutes).
- I reply within 48 hours.
- If it looks like a fit, we have a short alignment call. It's free, and it's there so we both understand if this is right.
- Only after that, you receive the agreement and payment link.
Questions
Is this a course?
No. It's one-on-one consulting, built around your business.
Do you guarantee results or income?
No. Results depend on how you put the work into practice, and I won't promise what isn't in my hands. What I do commit to: for 8 weeks, you won't be doing this alone. You'll have a CEO with 25 years of experience in your corner, fully focused on your project. That makes the path clearer, more objective and a lot less lonely. The rest, we build together.
What if I'm not sure it's right for me?
That's exactly what the free call is for. We talk through your business, your questions and what you need, and your decision comes from that conversation, not from a sales page. If you start and, a week or two in, it still doesn't feel right, we look at it together and adjust the route. You can also step out during weeks 1–2, with the terms set out in the agreement.
Do I need to be good with AI?
No. We start from where you are.
What if I'm in a different time zone?
Our sessions are scheduled at a time that works for you, wherever you are. WhatsApp support between sessions runs on South Africa time (SAST): you can message me any day, and I reply between 8am and 6pm SAST.